| When I was 10 years old, one of my
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| | Education is invaluable in making money,
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| favorite outings was to attend a local
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| | no matter where that education comes
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| coin show with my uncle and the local
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| | from. Many e-books are worth their
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| minister. I remember my uncle's advice
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| | weight in gold for the good advice and
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| then, a caution that is very familiar to
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| | solid business plans they offer.
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| those in the coin-collecting hobby, "Buy
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| | Learning is fundamental to success no
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| the book (first), then buy the coin."
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| | matter where the instruction comes from.
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| The meaning of the phrase is to suggest
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| | I suggest you follow my uncle's advice
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| that one ought to familiarize oneself
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| | and "buy the book, then buy the coin."
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| with the book value of a coin, in light
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| | Don't abandon your current program to
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| of its rarity, condition, and demand by
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| | look for whatever looks best at any given
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| collectors. The book would presumably
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| | moment. The grass is always greener to
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| also educate the collector on the strong
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| | the cows stuck on this side of the fence
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| points and weaker points of the coin, and
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| | rail. There are some very poor programs
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| its desirability in the current market.
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| | indeed that are sold via lively and
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| The collector who had purchased a recent
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| | exciting advertising copy. Take time to
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| annual guide to coins would presumably be
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| | absorb the information in the reports and
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| a step ahead of those who had not, when
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| | e-books that seem to offer promising
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| determining the fair market price of a
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| | content, particularly if they are
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| contemplated purchase. This was very
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| | relevant to the goals you have--whether
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| valuable information to have at a coin
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| | building traffic to your website or
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| show where part of the fun was in trying
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| | simply announcing your site to the world.
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| to outwit a seller, for a bit of extra
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| | Only after you have given attention to
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| value, and perhaps profit.
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| | the information, taking particular note
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| In the online work of home business, my
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| | of the techniques and tips which will
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| uncle's advice also holds true.
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| | help you improve the way that you run
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| Information is very easily obtained
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| | your home business, can you then honestly
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| online, as many sellers hope to capture
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| | evaluate the business opportunity that is
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| the attention of a prospective buyer by
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| | being promoted in the pages before you.
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| offering a bit of education on the
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| | Perhaps you don't need the new
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| marketing tools and techniques that are
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| | opportunity at all.
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| available. Often this education comes in
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| | Perhaps your current program is better,
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| the form of a free report or a low-cost
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| | or at least as good. Carelessly jumping
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| e-book. Embedded in the pages of the
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| | on "the next big thing" is unlikely to
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| book will frequently be a rundown of the
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| | bring you the profits you seek. It is
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| features of whatever program the seller
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| | better to learn all you can from the
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| happens to be promoting.
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| | material-"buy the book," as my uncle
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| This marketing technique would be
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| | would say. See if you can apply the
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| comparable to a coin seller offering to
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| | recommended plans to marketing your
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| sell you a new price guide with its fresh
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| | current program. When you have absorbed
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| descriptions and grading scales, while
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| | all the new information, you may just
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| allowing you to hold the coin he is
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| | decide not to "buy the coin" at all. You
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| selling-hold it in your hand for just a
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| | may decide that your current program will
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| little while-so as to attract your
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| | do just fine-and you may also benefit
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| interest.
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| | from application of all you have learned
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| As a prospective buyer in the vast world
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| | from the e-book, even one with a product
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| of home business opportunity, you perhaps
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| | of its own to sell.
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| know that it is unwise to chase after
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| | If you do decide to "buy the coin", it
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| every new program that comes along. Real
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| | will then be because you have made the
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| profit will likely not materialize
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| | decision that the program you are being
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| without substantial concentration on a
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| | offered does genuinely have a fresh
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| single program, or perhaps no more than a
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| | approach or innovative product. In
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| handful.
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| | either event, the new marketing lesson
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| But my uncle's advice to "buy the book,
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| | you have learned will undoubtedly improve
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| then buy the coin" still holds up all
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| | your knowledge, skills and abilities-and
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| these years later in internet marketing,
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| | that can only help your home business.
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| just as it did in coin collecting.
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