| Last week I spoke to the Greater St.
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| | counting...NOW!"
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| Louis Dental Society. My session was
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| | - "I'll be with you as soon as I catch
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| filled with primarily hygienists,
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| | this kid..."
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| receptionists and chair-side
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| | - "You'll be the next smile taken care
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| assistants.We explored something I call
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| | of."
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| The OING Model.Oing represents four types
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| | - "I'll give you a chance to bite me in
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| of encounters between employees and
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| | just a minute."N - NEXT
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| patients, each of which is an opportunity
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| | Inviting the next patient in line to
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| to inject (no pun intended) a little more
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| | enter the office- "Are you ready for the
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| of your personality into each
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| | best cleaning of your life?"
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| encounter.About 160 people filled out
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| | - "Hurry or I'll start without you!"
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| index cards with potential lines,
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| | - "Come on in, your smile is waiting!"
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| expressions and greetings that were a bit
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| | - "Get moving!"
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| more creative, fun, unique and of course,
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| | - "Ready or not, here I come!"
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| approachable. Many of these suggestions
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| | - "Did you draw straws?"
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| are listed below, along with a brief
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| | - "Did you flip a coin?"
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| description of each category. (Remember:
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| | - "Are you ready to rock and roll?"
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| not all of these are gold. It's an
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| | - "Come on down! You're the next
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| exercise in creativity that brainstorms
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| | contestant at..."
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| ideas to make your patients feel more
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| | - "Let's get this party started!"
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| comfortable in a more unforgettable
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| | - "My superpowers have been recharged:
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| environment.)O - OPENER
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| | I'm ready for you now!"G - GOOBYE
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| Answering the phone in the office,
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| | As patients exit the office, you give
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| possibly greeting a walk-in- "This is
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| | them a lasting impression- "Don't forget
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| Beth, I'm here to help..."
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| | to scrub them bugs away!"
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| - "Smiles are our business, how can we
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| | - "We'll see you in 6 months or 6,000
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| make them yours?"
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| | smiles!"
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| - "Good morning, and how can we help
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| | - "Power to the Plaque Miester!"
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| your child smile today?"
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| | - "I'm so glad you got to see me!"
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| - "You have the pleasure of talking to
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| | - "See ya later alligator!"
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| Rena..."
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| | - "Alright, I'm finished picking on
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| - "Lovely morning to ya!"
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| | you."LET ME ASK YA THIS...
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| - "World's greatest dental office..."
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| | Do you OING?LET ME SUGGEST THIS...
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| - "This is your hunting dentist..."
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| | Brainstorm five new ideas for each of
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| - "Damn we're good, when do you want to
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| | the four encounters with your staff. Try
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| come in?"
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| | them out, then call me in the morning
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| - "Hello, flash us your smile..."I - IN
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| | ;)© 2006 All Rights Reserved.Scott
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| A MINUTE
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| | Ginsberg, aka "The Nametag Guy," is the
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| Telling a patient you'll be right with
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| | author of three books and a professional
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| them during a busy time- "I've lost my
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| | speaker who helps people maximize
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| mind - you can help me find it in just a
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| | approachability, become unforgettable and
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| sec..."
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| | make a name for themselves.
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| - "OK, give me two seconds. Start
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| |
|
