| The role of marketing in business may
| |
| | are not being used effectively by your
|
| surprise you. Many books and seminars on
| |
| | competition. This competitive analysis
|
| marketing begin on how to develop the
| |
| | will expose untapped needs and help you
|
| Marketing Plan. I believe this to be a
| |
| | avoid marketing to heavily saturated
|
| mistake.You shouldn't begin thinking how
| |
| | markets.RULE: When competing in a
|
| you are going to market something until
| |
| | saturated market, define and maintain a
|
| you first determine if you have something
| |
| | tightly focused niche market for your
|
| to market. You also need to have the
| |
| | business.If you find there are many web
|
| ability to develop and service your
| |
| | sites marketing a similar product and not
|
| product; will it work the way you say it
| |
| | enough people are actually buying to make
|
| will work; are there no adverse legal
| |
| | your product idea profitable, it is
|
| ramifications? Finally, can you sell of
| |
| | better to find out before you launch your
|
| offer it for a profit?Finding your Niche
| |
| | Marketing Campaign.2. Newsgroups,
|
| MarketTo begin, you need to find a
| |
| | Discussion Boards,Chat RoomsBe still, and
|
| product that people need. Think back in
| |
| | listen. People will TELL you what they
|
| your life. Was there any problem that you
| |
| | like and don't like; what they're looking
|
| felt was not resolved completely? Was a
| |
| | for. These forums are frequently visited
|
| solution presented to you that could have
| |
| | by people seeking advice. By monitoring
|
| been more complete? Still no ideas?Then
| |
| | these discussions you will discover the
|
| seriously contemplate and record the
| |
| | "hurts" that need to be filled.This is a
|
| following:
| |
| | great way to find potential products or
|
|
| |
| | service ideas. If the same question is
|
| What kind of things are you interested
| |
| | repeated, there are probably hundreds
|
| in? Tennis, Books, Music.....
| |
| | and, perhaps, thousands of people
|
| Do these interest border on Passion?
| |
| | wondering the same thing. Some good
|
| Football, Writing, Collecting.....
| |
| | places to start:
|
| Where is your Knowledge base? Is there
| |
| | ThreadWatch
|
| any subject or topic that you know a lot
| |
| | Webmaster World
|
| about?
| |
| | CashKeywords
|
| Are you the person people come to for
| |
| | Google Groups
|
| answers - asking your advice or opinion?
| |
| | A search in any of the major search
|
| Answer the above questions. Consider
| |
| | engines will provide several good boards
|
| each point carefully; don't be afraid to
| |
| | and chat rooms.3. Customer UseIf you
|
| consult with friends, family and
| |
| | already have an established customer
|
| colleagues. And be completely honest.
| |
| | base, send out an email survey. 80% of
|
| When you pursue a business that you are
| |
| | your continual sales come from 20% of
|
| passionate about, something you really
| |
| | your client base. Statistics have shown
|
| like to do, your chances of success in
| |
| | that up to 36% of your current client
|
| business increases dramatically.Finding
| |
| | base will purchase form you again if you
|
| the Hurt The product or service you wish
| |
| | have something similar to offer.4. The
|
| to develop should be related to something
| |
| | Reviews Are InThese sites are used by
|
| you are interested in. By promoting your
| |
| | people to either rave or complain. This
|
| interests, it will feel less like work,
| |
| | makes it a gold-mine of information of
|
| and more like fun. After all, wouldn't
| |
| | how the public perceives the competition.
|
| you rather "work" at what is fun?Many
| |
| | Cunsumer Review
|
| people make the mistake of developing a
| |
| | Consumer Search
|
| product first, then trying to find a
| |
| | Epinions
|
| market. That is backwards. You must first
| |
| | 5. Competitive AnalysisWhat exactly is
|
| find the demand, and then fill it. This
| |
| | your competition offering? What solutions
|
| will guarantee the success of your
| |
| | are they offering? Where are they
|
| product, as people are already looking
| |
| | vulnerable? To beat the competition, you
|
| for what you are about to develop. By
| |
| | need to understand the competition.The
|
| filling this need, you can actively focus
| |
| | purpose of Competitive Analysis is t to
|
| your energies on marketing to the
| |
| | determine which business strengths are
|
| audiences that will provide the highest
| |
| | needed to be competitive in the market.
|
| sales profit.I. Finding the Right
| |
| | You also need to determine how the
|
| Markets: Examine your list. You now must
| |
| | competition will react to your strategies
|
| research and find markets that relate to
| |
| | BEFORE you implement them.Your
|
| your list of interests. Brainstorm a list
| |
| | competitors could be your greatest source
|
| of general, potential markets for each of
| |
| | of inspiration. Once you have chosen your
|
| your interests. Do not be concerned if
| |
| | area of interest - start a thorough
|
| your markets seem too broad or general.
| |
| | market research.To analyze the
|
| Utilize friends, family and the Internet
| |
| | competition, gather information on:
|
| - searching keywords related to your
| |
| | Their Competitive Market Share
|
| interests.II. Research the
| |
| | Their Current Strategies
|
| Competition:Now that you have your list
| |
| | Future Goals
|
| of specific markets, it's time to examine
| |
| | Where they are vulnerable
|
| the competition -both online and off.
| |
| | What will provoke retaliation
|
| Research businesses that cater to the
| |
| | copies of all their marketing materials
|
| specific markets on your list.For
| |
| | The more you find out, the better you'll
|
| Example: Artists might be segmented into
| |
| | be able to find a weakness, and then
|
| oil painters, watercolor artists,
| |
| | develop a strong Unique Selling
|
| sculptors, advertising. Examine how
| |
| | Proposition. Make your product better,
|
| existing businesses cater to these
| |
| | faster, easier, safer, and more
|
| markets. What approach do they take to
| |
| | cost-effective. Do whatever it takes to
|
| the ceramic artist? Are they offering
| |
| | entice customers to buy your product or
|
| fr*e advice, selling it, providing
| |
| | service over your competitions.IV.
|
| products?Finally, take a look at how well
| |
| | Customer Analysis : : How Accurate Is
|
| these businesses are marketing themselves
| |
| | Your Research?At this point, determine if
|
| to the market segment. How organized and
| |
| | your research is accurate? Talk to
|
| professional looking are their sites?Two
| |
| | members of the market and confirm it.
|
| great tools to compare companies is Alexa
| |
| | How big of a problem is it for them?
|
| and Marketleap. Alexa is comparatively
| |
| | Is it a minor nuisance, or is it
|
| accurate, and can give you details for a
| |
| | something they would pay to obtain a
|
| site including:
| |
| | solution for?
|
| Traffic Ranking
| |
| | How much is that solution worth to them?
|
| Related Links
| |
| |
|
| Link Saturation
| |
| | 1. Validate your information; get on the
|
| Contact Information
| |
| | phone, run surveys, chat in newsgroups.
|
| Site, User Reviews
| |
| | Do research to see if anyone else is
|
| While most of the information is
| |
| | currently offering a solution to this
|
| accurate, it can be abused. I have found
| |
| | problem. If they are, what are they
|
| several Reviews coming from competitors
| |
| | charging and how good is the service?2.
|
| with less than flattering remarks. The
| |
| | Customer Interest: Find out if customers
|
| comments were unfounded and only used to
| |
| | are interested in the product or service.
|
| try and reduce the credibility of the
| |
| | It may be that there is already enough
|
| actual site. I also found Contact
| |
| | products in that niche, but it lacks in
|
| Information slow to be updated. On the
| |
| | services to help use the products.3.
|
| whole it is a great tool and worth
| |
| | Determine the general price range. Can
|
| utilizing.Marketleap will help you
| |
| | you offer a price advantage? Determine
|
| compare sites showing Link Popularity,
| |
| | the price-sensitivity of your future,
|
| Search Engine Saturation and Keyword
| |
| | potential customers. If the competition
|
| Verification. Their Link popularity check
| |
| | is constantly cutting costs to gain new
|
| is one of the best ways to quantifiably
| |
| | customers, this is a warning flag.4. What
|
| and independently measure a website's
| |
| | gender is your potential market? What is
|
| online awareness and overall visibility.
| |
| | their income level? What level of
|
| Simply put, link popularity refers to the
| |
| | education do they have? Their geographic
|
| total number of links or "votes" that a
| |
| | location? These are important factors in
|
| search engine has found for that
| |
| | order to determine how lucrative your
|
| website.Search Engine Saturation simply
| |
| | market will be, as well as how to best
|
| refers to the number of pages a given
| |
| | approach and advertise.5. Most
|
| search engine has in its index for a
| |
| | importantly, What motivates the market to
|
| website domain. Not all search engines
| |
| | buy? Do they react to a price drop? When
|
| report this information but enough of
| |
| | you understand your audiences'
|
| them do to create some meaningful
| |
| | motivation, you'll be able to appeal to
|
| benchmarks for search engine marketing
| |
| | what motivates them to
|
| campaigns.The Keyword Verification Tool
| |
| | buy.Conclusion:Remember to find the
|
| checks to see if a site is in the top
| |
| | problem before you try to develop a
|
| three pages of a search engine result for
| |
| | solution. It is much more lucrative to
|
| a specific keyword.III. Meet the Market
| |
| | find out what your potential market is
|
| Demand: Now it's time to find the
| |
| | searching for and then filling that need.
|
| greatest need. There are several ways to
| |
| | Choose a niche market from your
|
| research this:1. Research Keywords To
| |
| | interests
|
| narrow down your niche market utilize
| |
| | Research keywords to find what the
|
| tools such as:
| |
| | market is already searching for
|
| WordTracker
| |
| | Research existing niches and improve on
|
| Overture Term Suggestion - gives a list
| |
| | existing products
|
| of related searches and how many times
| |
| | Survey current customers for potential
|
| those terms were searched in Overture
| |
| | products
|
| during the previous month.
| |
| | Your business success hinges directly on
|
| Search for terms that are frequently
| |
| | choosing a product that the public
|
| searched for by your target market - but
| |
| | already wants and then providing it.
|
