| The way the world views media has changed. | | | | capture information on their favorite cars. RSS is |
| Was it so long ago that we grabbed a TV | | | | incredibly flexible and can capture data from any |
| schedule magazine off the rack of a grocery | | | | site that uses an RSS feed. |
| store shelf and perused it to find what we | | | | It has become much easier for the average |
| wanted to watch? If we knew we were going to | | | | consumer to locate an RSS reader and access |
| miss it we set the VCR to record it while we | | | | the information they had to conduct a search for |
| were gone. | | | | under other circumstances. |
| Today we can receive a full compliment of audio | | | | The Internet is streamlining functions that had all |
| and video programs on demand and online. No | | | | been previously distinct and non-interactive. Now |
| longer are we bound by limited choice or | | | | consumers have a global one-stop shop for |
| availability. Anywhere you have Internet | | | | whatever media they may want - and RSS is one |
| capabilities you also have the ability to access | | | | of the bonding agents that bring all of this easily |
| compelling and entertaining audio and video | | | | to the consumer. |
| streams. | | | | When you think about it there are millions of |
| This revolution in media exchange has been easily | | | | websites with trillions of words. None of us want |
| facilitated by Real Simple Syndication (RSS). An | | | | to sort through all of that to find what we are |
| RSS feed can manage the most popular media | | | | looking for. A simple RSS subscription allows you |
| offerings and download them to a file for easy | | | | to demystify the process and bring home what |
| retrieval or playback. | | | | you want - when you want it. |
| Many people have abandoned the morning paper | | | | Because the Internet is a conglomeration of |
| in favor of news courtesy of an RSS feed. These | | | | computers linked together there is a drawing on |
| individuals will set up their RSS reader to follow | | | | the collective brain trust of the web. It may not |
| stories written by a particular author or articles | | | | be perfect, but by selecting exactly what you |
| written on a specific topic. | | | | want an RSS feed can bring that selected data, |
| Podcast fans can have their Reader capture and | | | | audio or video directly to you. |
| load a recurring podcast they enjoy and then | | | | The growth of RSS has made it a standard of |
| listen to the program when time allows. The same | | | | excellence in delivering wanted material on your |
| is true for video streams and other entertainment | | | | terms. This process does benefit the individual |
| data. | | | | business site because it can keep site information |
| Sports fans can set their RSS systems to | | | | in front of the consumer, but it also is a huge |
| capture sports scores or information about their | | | | benefit to the consumer because unlike signing up |
| favorite teams. Movie fans can capture box office | | | | for an email-marketing piece you collect only the |
| scores and movie news. Cooks can capture new | | | | data you want without feeling as though you are |
| recipes and cooking tips. Car enthusiasts can | | | | tied to the business that offers the content. |