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Article #5: Search for Business Traffic

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Finding a business on the web can be made to consider besides keeping the length of
easier for some people by using search. the URL down. Some keywords may be used
Most people type in some syllables of the more often or appear in more SERPs, but
name of the business, hit the search they may not deliver much in clicks or
button, then click on the business sales.
website. The reason that this is done is After these factors are negotiated then
that most people don't remember the URL, you must find short and unique
just the business name. syllable(s) from your business name or
This is especially so for first time logo that can be added to "coins". Some
visitors who haven't bookmarked the examples for this are: "nut", "cave",
business website. The same experience "paradise", "haven", "central", "poop",
holds true for nonbusiness listings like "owl", "dealer", "king".
governmental and non-profits. What about these example? "Paradise" and
For well-known, large, national "central" may be too long. "Central" or
businesses this search is accomplished "dealer" may not be unique enough. "King"
easily. Yet, some search engine writers may find you behind a laudromat with a
and SEO service sellers use this simple URL lik or "Nut", "cave", "owl" or
example to sell services to some "poop" may fill the bill, but taste and
businesses who don't even need the help. professionalism may not be served -
Smaller local or regional businesses may although some are more memorable.
actually need help in the search engine Punctuation and order of sylablles can be
results, but the best help may not come important. If you use (or) (or) (or) (or)
from SEO consultants. If the company name there may be some minor advantages ro one
and URL contains only highly competitive or another. The SEO algorithms aren't
keywords then their SEO could be a understood well enough to make an
problem. If the company name and URL rely absolute distinction, but a dash seems to
on a very original name that does not have the most all-around appeal for
contain keywords then the search should esthetics, memorability and spider
be easy. perception.
Ultimately, the best URL contains the The idea that Wal-Mart's website was
main keyword and the unique syllables inundated by the traffic from
that would make it both easily searched Thanksgiving holiday visitors is not a
for originality and easily listed for selling point for SEO. Search traffic may
keywords. In this case the length of the have been too high to meet all the
URL could become a hindrance. demands of that shopping press, but those
An example can be made for the current website visitors were of two major
SEO algorithms in mind. Let's take the groups. 1) Price/brand comparisn shoppers
example of a coin shop. Let's say this who would buy instore, and 2) Internet
coin shop sells antique and collectible shoppers ordering for delivery from the
coins. The most searches for this Wal-Mart shippers. This may have helped
business could use keywords and phrases instore sales by forcing buyers into
like "coins", "coinshop", "collectible local Wal-Mart stores.
coins", "coin collection", "numismatics" So, when you start worrying about
(coins), "antique coins", "coin trade", improving your presence in searches,
etc. remember that for your particular
Although I don't know which keywords business the SEO contractors may have
combination would be best for this less help than you can do yourself.
particular shop there are several things






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