| Finding a business on the web can be made
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| | to consider besides keeping the length of
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| easier for some people by using search.
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| | the URL down. Some keywords may be used
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| Most people type in some syllables of the
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| | more often or appear in more SERPs, but
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| name of the business, hit the search
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| | they may not deliver much in clicks or
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| button, then click on the business
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| | sales.
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| website. The reason that this is done is
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| | After these factors are negotiated then
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| that most people don't remember the URL,
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| | you must find short and unique
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| just the business name.
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| | syllable(s) from your business name or
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| This is especially so for first time
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| | logo that can be added to "coins". Some
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| visitors who haven't bookmarked the
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| | examples for this are: "nut", "cave",
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| business website. The same experience
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| | "paradise", "haven", "central", "poop",
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| holds true for nonbusiness listings like
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| | "owl", "dealer", "king".
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| governmental and non-profits.
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| | What about these example? "Paradise" and
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| For well-known, large, national
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| | "central" may be too long. "Central" or
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| businesses this search is accomplished
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| | "dealer" may not be unique enough. "King"
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| easily. Yet, some search engine writers
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| | may find you behind a laudromat with a
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| and SEO service sellers use this simple
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| | URL lik or "Nut", "cave", "owl" or
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| example to sell services to some
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| | "poop" may fill the bill, but taste and
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| businesses who don't even need the help.
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| | professionalism may not be served -
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| Smaller local or regional businesses may
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| | although some are more memorable.
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| actually need help in the search engine
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| | Punctuation and order of sylablles can be
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| results, but the best help may not come
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| | important. If you use (or) (or) (or) (or)
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| from SEO consultants. If the company name
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| | there may be some minor advantages ro one
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| and URL contains only highly competitive
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| | or another. The SEO algorithms aren't
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| keywords then their SEO could be a
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| | understood well enough to make an
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| problem. If the company name and URL rely
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| | absolute distinction, but a dash seems to
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| on a very original name that does not
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| | have the most all-around appeal for
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| contain keywords then the search should
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| | esthetics, memorability and spider
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| be easy.
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| | perception.
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| Ultimately, the best URL contains the
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| | The idea that Wal-Mart's website was
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| main keyword and the unique syllables
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| | inundated by the traffic from
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| that would make it both easily searched
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| | Thanksgiving holiday visitors is not a
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| for originality and easily listed for
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| | selling point for SEO. Search traffic may
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| keywords. In this case the length of the
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| | have been too high to meet all the
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| URL could become a hindrance.
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| | demands of that shopping press, but those
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| An example can be made for the current
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| | website visitors were of two major
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| SEO algorithms in mind. Let's take the
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| | groups. 1) Price/brand comparisn shoppers
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| example of a coin shop. Let's say this
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| | who would buy instore, and 2) Internet
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| coin shop sells antique and collectible
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| | shoppers ordering for delivery from the
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| coins. The most searches for this
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| | Wal-Mart shippers. This may have helped
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| business could use keywords and phrases
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| | instore sales by forcing buyers into
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| like "coins", "coinshop", "collectible
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| | local Wal-Mart stores.
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| coins", "coin collection", "numismatics"
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| | So, when you start worrying about
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| (coins), "antique coins", "coin trade",
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| | improving your presence in searches,
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| etc.
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| | remember that for your particular
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| Although I don't know which keywords
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| | business the SEO contractors may have
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| combination would be best for this
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| | less help than you can do yourself.
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| particular shop there are several things
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|