| They're everywhere. The bigger, the brighter, the | | | | purchase, buy in a variety of sizes that will |
| bolder, and the tackier- the better. They're red | | | | sufficiently fit the stock that you have on hand, |
| hats, and they've become a staple of the retail | | | | and any hats you plan on adding in the near |
| landscape over the course of the past few years | | | | future. 3 different sizes should be reasonable to |
| thanks to the Red Hat Society. The Red Hat | | | | cover your entire stock of hats.Buy plain and |
| Society is the latest craze sweeping the over-50 | | | | dress it up: If you run a small retail show and |
| female population with a single guiding purpose- to | | | | relish in selling the unique, try dressing up plain |
| have fun. That includes bold purple dresses, big | | | | white hat boxes particularly for your customer. A |
| red hats, and social functions where the members | | | | bit of craft paint and a cloth will create a beautiful |
| meet and share the common joy of aging.With | | | | decorative paper hat box tailored to the interests |
| the Red Hat Society comes new retailer interest | | | | of your customer. Try a simple western scene on |
| in hats. The Red Hat Society has basically created | | | | a cowboy hat box, or a mix of purple and red for |
| a market of hat collectors, seemingly overnight. | | | | the Red Hat Society. It doesn't require that you |
| But with everyone and their brother trying to | | | | be artistic- just a bit creative. A few red and |
| cash in on the craze, retailers need to make their | | | | purple swirls on a white paper hat box box could |
| hats stand out from the crowd. If you're a | | | | make all of the difference. Red and purple polka |
| retailer looking to kind your unique selling point in | | | | dots might be just the touch. Once you've turned |
| the saturated red hat market, I recommend | | | | a plain paper box into a decorating hat box, it has |
| thinking 'inside the box' to find your profits.While | | | | become a one-of-a-kind collector's item and the |
| that term often refers to following the pack, I | | | | value of the hat goes up, just by virtue of the |
| am referring instead to paper hat boxes, which | | | | unique hat box.Variety is the Spice: Whether |
| have long been an important element of a true | | | | you're buying decorative hat boxes, or you are |
| collector's hat collection. The Red Hat Society is a | | | | decorating them yourself, remember that unique |
| brand whose members have come to associate it | | | | design is a valuable selling point. The more variety |
| with the lighter side of aging and fun. This is a | | | | you can offer, the more valuable the boxes |
| group that members will be involved in for life. | | | | become, and the more interest your customers |
| With the growing popularity of the Society and | | | | will have in making that next hat purchase.Hat |
| chapters forming all across the country, your | | | | boxes have long been a staple among serious hat |
| customers likely don't have just a single red hat | | | | collectors. The Red Hat Society has rekindled |
| but an entire collection that they are expanding | | | | America's love affair with hats, and retailers who |
| upon on a regular basis. Decorative paper hat | | | | are able to creatively tie decorative hat boxes |
| boxes provide them with a logical way to store | | | | into their overall sales technique will be successful |
| and protect their collection.Here are some tips to | | | | in becoming a local go-to shop for unique, |
| keep in mind when selecting paper hat boxes for | | | | collectible items that cater to this |
| your store:Buy Wholesale: It probably goes | | | | organization.Christopher Weis is the marketing |
| without saying, but still bears repeating: buy | | | | director for Nu-Era. Nu-Era and are services of |
| wholesale hat boxes to save money on the | | | | The Nu-Era Group, LLC -the industry leader in |
| investment. They're the type of item you'll always | | | | store fixtures, supplies, and fulfillment. Nu-Era has |
| be able to use, so don't be afraid to buy | | | | been providing its customers with competitively |
| wholesale numbers and save some money in the | | | | priced quality products with customer-oriented |
| process. As with any wholesale packaging | | | | service since 1949. |